Tower 28 Beauty: Elevating Sensitive Skin Care with Inclusive and Clean Beauty Innovations

Introduction

Tower 28 Beauty has quickly emerged as a beloved brand in the beauty industry, especially among those with sensitive skin. Founded by Amy Liu, who has extensive experience in the beauty industry and a personal connection to sensitive skin, Tower 28 has made waves with its commitment to clean, non-toxic, and effective products that are also fun and stylish. With a philosophy centered around inclusivity, simplicity, and the power of safe ingredients, Tower 28 is redefining what it means to care for sensitive skin. This article explores the brand’s origins, product offerings, and the positive impact Tower 28 Beauty continues to have on the beauty world.

The Genesis of Tower 28 Beauty

Amy Liu founded Tower 28 Beauty in 2019 with a clear mission: to create a beauty brand that catered to sensitive skin without compromising on style, efficacy, or fun. Having struggled with eczema for most of her life, Liu understood the challenges that come with finding beauty products that are gentle yet effective. Her personal journey, combined with her extensive experience in the beauty industry, led her to identify a gap in the market for a brand that truly catered to sensitive skin.

Tower 28 is named after a lifeguard tower in Santa Monica, California, symbolizing the brand’s commitment to creating safe, effective products that everyone can enjoy. The brand embodies the laid-back, inclusive spirit of Southern California, with products designed to be as approachable as they are effective.

Product Philosophy

Tower 28 Beauty’s product philosophy is built around three core principles: clean ingredients, inclusivity, and fun. The brand is dedicated to creating products that are safe for sensitive skin, free from potentially irritating ingredients, and suitable for all skin types and tones. Tower 28 believes that beauty should be simple, effective, and accessible to everyone.

• Clean Ingredients: Tower 28 Beauty is committed to using only clean, non-toxic ingredients in all of their products. The brand adheres to the National Eczema Association’s guidelines, ensuring that their formulations are free from known allergens, irritants, and harmful chemicals. This includes avoiding ingredients like sulfates, parabens, phthalates, and synthetic fragrances, which can exacerbate sensitive skin conditions.

• Inclusivity: Inclusivity is at the heart of Tower 28 Beauty’s mission. The brand offers a range of products that cater to a diverse array of skin tones and types, ensuring that everyone can find something that works for them. This commitment to inclusivity extends beyond just shade ranges; it’s about creating products that everyone can feel confident using, regardless of their skin concerns.

• Fun and Approachable: Tower 28 Beauty believes that caring for sensitive skin shouldn’t be boring. The brand’s products are designed to be fun, colorful, and easy to use, making beauty routines something to look forward to. Whether it’s a pop of color from their lip glosses or the soothing effect of their facial sprays, Tower 28 products are as enjoyable to use as they are effective.

Product Offerings

Tower 28 Beauty offers a carefully curated selection of makeup and skincare products that are designed to be gentle yet effective. Each product is formulated with clean ingredients and tested to ensure it is safe for sensitive skin.

• Makeup: Tower 28’s makeup line is known for its vibrant colors and skin-loving formulas. The brand’s ShineOn Lip Jelly is a standout product, offering the shine of a gloss with the comfort of a balm. Formulated with nourishing ingredients like apricot kernel oil and raspberry seed oil, this lip jelly hydrates and soothes the lips while providing a sheer, juicy wash of color. It’s available in a variety of shades that are designed to complement all skin tones.

  Another hero product in Tower 28’s lineup is the BeachPlease Luminous Tinted Balm. This multi-use product can be applied to the cheeks, lips, and even eyelids for a natural, radiant flush of color. The balm is enriched with green tea extract and aloe vera, both known for their calming and soothing properties, making it ideal for sensitive skin.

  The Bronzino Illuminating Cream Bronzer is another favorite, offering a sun-kissed glow without any shimmer or glitter. The formula is buildable and blends seamlessly into the skin, providing a natural-looking bronze that enhances the complexion. Like all Tower 28 products, Bronzino is formulated with clean ingredients, ensuring it’s safe for even the most sensitive skin.

• Skincare: Tower 28’s skincare offerings are designed to calm, soothe, and protect sensitive skin. The brand’s SOS Daily Rescue Facial Spray is a game-changer for those with irritated or inflamed skin. This hypochlorous acid-based spray helps to reduce redness, soothe irritation, and promote healing. It’s also a versatile product that can be used throughout the day to refresh and hydrate the skin.

  The SOS Intensive Rescue Serum is a more concentrated version of the spray, designed for those moments when your skin needs extra care. This serum is particularly effective for calming flare-ups and reducing the appearance of redness, making it an essential product for anyone with sensitive or reactive skin.

• Tools and Accessories: In addition to makeup and skincare, Tower 28 offers a selection of tools and accessories that complement their product lineup. The Mini SOS Kit, for example, includes travel-sized versions of the SOS Daily Rescue Facial Spray and Serum, making it easy to care for your skin on the go. The brand also offers fun, branded accessories like tote bags and stickers that embody the playful spirit of Tower 28.

Commitment to Clean and Safe Beauty

Tower 28 Beauty’s commitment to clean, safe beauty is reflected in every aspect of their product development and formulation process. The brand takes great care to ensure that all of their products are safe for sensitive skin and meet the highest standards of safety and efficacy.

• National Eczema Association Seal of Acceptance: Tower 28 Beauty is the first and only makeup brand to receive the National Eczema Association’s Seal of Acceptance. This prestigious seal is awarded to products that have been rigorously tested and proven to be safe for people with eczema and other sensitive skin conditions. This endorsement underscores Tower 28’s commitment to creating products that are truly safe and effective for all skin types.

• Ingredient Transparency: Tower 28 Beauty is dedicated to transparency when it comes to their ingredients. The brand’s website provides detailed information about the ingredients used in each product, including their benefits and the role they play in the formulation. This level of transparency empowers consumers to make informed choices about the products they use and reinforces Tower 28’s commitment to trust and integrity.

• Formulation Standards: Tower 28 adheres to strict formulation standards, ensuring that all products are free from known allergens, irritants, and potentially harmful chemicals. The brand’s commitment to clean beauty means that their products are formulated without parabens, phthalates, sulfates, and synthetic fragrances, making them safe for even the most sensitive skin.

Sustainability and Ethical Practices

Tower 28 Beauty is committed to sustainability and ethical practices, ensuring that their products are not only safe for sensitive skin but also kind to the planet.

• Sustainable Packaging: Tower 28 is committed to reducing their environmental impact through thoughtful packaging choices. The brand uses recyclable materials whenever possible and is continuously exploring ways to make their packaging more sustainable. This commitment to sustainability reflects Tower 28’s broader mission to create products that are not only good for your skin but also good for the planet.

• Cruelty-Free and Vegan: Tower 28 Beauty is a cruelty-free brand, meaning that none of their products or ingredients are tested on animals. The brand is also committed to offering vegan products, with all of their current offerings being free from animal-derived ingredients. This commitment to cruelty-free and vegan beauty aligns with Tower 28’s values of compassion and inclusivity.

Positive Impact on the Beauty Industry

Tower 28 Beauty has made a significant impact on the beauty industry by challenging the status quo and proving that clean, safe products can also be stylish and fun. The brand’s success has inspired other companies to reevaluate their own formulations and practices, leading to a broader shift towards more inclusive and sensitive skin-friendly products.

• Redefining Sensitive Skin Care: Tower 28 has redefined what it means to care for sensitive skin by offering products that are both effective and enjoyable to use. The brand has shown that you don’t have to sacrifice style or performance to create products that are safe for sensitive skin. This approach has resonated with a wide audience, from those with chronic skin conditions to beauty enthusiasts who simply want to use cleaner, safer products.

• Championing Inclusivity: Tower 28 Beauty’s commitment to inclusivity extends beyond just skin tones and types; it’s about creating a brand that everyone can feel welcome and confident using. The brand’s inclusive approach to beauty has set a new standard in the industry, inspiring other companies to adopt similar values and practices.

• Innovating with Clean Ingredients: Tower 28’s success has demonstrated that clean beauty can be both innovative and effective. The brand’s focus on clean, non-toxic ingredients has raised awareness about the potential risks associated with conventional beauty products and encouraged consumers to seek out safer alternatives. This has contributed to a growing demand for clean beauty products across the industry, leading to greater innovation and more options for consumers.

The Future of Tower 28 Beauty

As Tower 28 Beauty continues to grow, the brand is well-positioned to expand its influence even further within the beauty industry. With a strong foundation built on clean, inclusive, and effective products, Tower 28 is poised to continue leading the charge in redefining what it means to care for sensitive skin.

• Expanding Product Lines: One of the most exciting possibilities for Tower 28 Beauty is the expansion of their product lines. As the brand continues to gain recognition and popularity, there is potential to introduce new products that cater to a wider range of beauty needs and preferences. Tower 28 could explore developing additional skincare products, such as cleansers, moisturizers, or masks, that are specifically designed for sensitive skin. These new offerings could build on the brand’s existing expertise in creating gentle, effective formulations and help solidify Tower 28’s position as a go-to brand for those with sensitive or reactive skin.

  Additionally, Tower 28 could expand its makeup range to include more shades and products, such as foundations, eyeshadows, and setting powders, all formulated with the same commitment to clean ingredients and inclusivity. By broadening their product offerings, Tower 28 can continue to meet the diverse needs of their growing customer base while staying true to their core values.

  • Global Expansion: As Tower 28 Beauty continues to gain momentum, there is significant potential for the brand to expand its presence in international markets. By entering new regions and forming partnerships with global retailers, Tower 28 can bring its clean, inclusive, and fun approach to beauty to a wider audience. This expansion could also involve the development of region-specific products that cater to the unique needs and preferences of consumers in different parts of the world.

  • Sustainability Leadership: Tower 28 Beauty’s commitment to sustainability is likely to continue evolving as the brand explores new ways to reduce its environmental impact. This could include further innovations in sustainable packaging, such as the use of biodegradable or refillable materials, as well as initiatives to reduce waste throughout the production process. By continuing to prioritize sustainability, Tower 28 can lead by example and inspire other brands to adopt more eco-friendly practices.

  • Advocacy and Education: Tower 28 Beauty has the potential to play an even larger role in advocating for clean and inclusive beauty within the industry. The brand could expand its efforts to educate consumers about the importance of clean ingredients, the challenges faced by those with sensitive skin, and the benefits of using non-toxic products. By raising awareness and providing valuable information, Tower 28 can empower consumers to make informed decisions about their beauty routines.

  Furthermore, Tower 28 could engage in advocacy efforts to support regulations and standards that promote clean beauty and protect consumers, especially those with sensitive skin. By collaborating with other like-minded brands, industry experts, and policymakers, Tower 28 can help drive positive change within the beauty industry.

  Conclusion

  Tower 28 Beauty has redefined the beauty industry’s approach to sensitive skin care by creating products that are clean, effective, and fun to use. Founded on the principles of inclusivity, transparency, and safety, Tower 28 has quickly become a favorite among beauty enthusiasts who prioritize both style and substance in their products.

  Through its carefully curated range of makeup and skincare products, Tower 28 has shown that caring for sensitive skin doesn’t mean sacrificing performance or enjoyment. The brand’s commitment to using clean, non-toxic ingredients and adhering to the highest standards of safety has earned it the trust and loyalty of consumers around the world.

  As Tower 28 Beauty continues to grow and evolve, it is well-positioned to expand its influence and impact within the beauty industry. With exciting possibilities for new product lines, global expansion, and continued innovation in sustainability and advocacy, Tower 28 is poised to continue leading the way in redefining what it means to create beauty products that are both safe and stylish.

  In a world where consumers are increasingly aware of the impact of their choices, Tower 28 Beauty stands out as a brand that not only delivers on its promises but also leads with integrity and a commitment to making beauty accessible and enjoyable for everyone. Whether you’re a longtime fan or new to the brand, Tower 28 Beauty offers products that you can feel confident using, knowing that they are designed with your skin’s health and well-being in mind.